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Leisure Tourism

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Abstract

The importance of the USA as a generating market of international travel cannot be overestimated. In 1988 the number of Americans travelling abroad reached a peak of over 41 million, and Americans are second only to Germans in terms of travel expenditure rates. Travel abroad from the USA is a...

Author(s)
Berrol, E.
Publisher
Macmillan Publishers Ltd, London, UK
Citation
Horwath book of tourism., 1990, pp 153-173
Abstract

This special report looks at Europeans' choice of accommodation on trips abroad. It begins with a brief overview of trends in European outbound travel during 1990. It then examines accommodation and destination choice, purpose of trip, spending on travel abroad, demographics and gives a brief...

Citation
Accommodation choice: European outbound travel 1990., 1990, pp 60 pp. + 2 app.
Abstract

The report looks at a number of issues connected with UK citizens travelling in continental Europe. It examines the type of transport used; attitudes to travelling; activities enjoyed while travelling, and knowledge about and attitudes to the Channel Tunnel. Survey results show that 70% of people...

Publisher
Mintel Publications Ltd., London, UK
Citation
Leisure Intelligence, 1990, 3, pp 1-28
Abstract

First developed in 1972 in France, the EUROSTYLE system is a multinational research methodology incorporating lifestyle indicators which can be used for segmenting the European travel market. Aimed at all regions, age groups, social classes and ethnic groups, the instrument covers five principal...

Author(s)
Mazanec, J.; Zins, A.
Citation
Revue de Tourisme, 1992, 47, 2, pp 5-8
Abstract

The sixth edition of The European Tourist updates the 1991 edition with the latest statistics and background information on tourism demand originating in the different countries of Western Europe. The report is divided into eight sections. Following an introductory section where terminology is...

Citation
The European tourist: a market profile., 1992, Ed. 6, pp 57pp.
Abstract

The focus of the report is the timeshare market in the UK, Europe and worldwide. Data are provided on various different aspects of the market, and on marketing and promotion, consumer behaviour and attitudes, and industry supply structure and regulations. Future trends are also forecast. Data cover ...

Citation
Leisure Intelligence, 1993, 3, pp 1-27
Abstract

This chapter examines the image of Ireland and the Irish in Europe from the perspective of the tourist industry. Drawing on the findings of a content analysis study of tourist brochures designed to promote Ireland as a tourist destination, it attempts to define the imagery created and projected by...

Author(s)
Quinn, B.
Publisher
Liverpool University Press, Liverpool, UK
Citation
Culture, tourism and development: the case of Ireland., 1994, pp 61-73
Abstract

This article's main thrust is centred on the analysis and discussion of the findings generated from interviews undertaken with a sample of European National Tourist Offices (NTOs). These in-depth interviews were carried out as part of a research methodology that underlies the knowledge acquisition...

Author(s)
Rita, P.; Moutinho, L.
Publisher
International Business Press, Binghamton, USA
Citation
Global tourist behavior., 1994, pp 101-121
Abstract

The report is prepared by the New Zealand Tourism Board to help provide travel agents, tour operators, and other interested organizations from New Zealand, with an understanding of the Central European tourism markets, particularly for New Zealand tourism companies or individual suppliers who are...

Citation
Central Europe: market brief., 1994, pp 32pp.
Abstract

Contemporary marketing theory as well as advanced marketing practice distinguish between strategic and instrumental market planning. The planning process occurs on two levels. Strategic decisions should be taken prior to instrumental decisions. Chapter five concentrates on the use of a priori...

Author(s)
Mazanec, J. A.
Publisher
Cassell plc, London, UK
Citation
Marketing in hospitality and tourism: a consumer focus., 1994, pp 99-164

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