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This study examines the value of repeat visitors to a cultural festival in terms of expenditures, behavioral intentions, length of stay, and visitation patterns. This analysis is based on an intercept survey that yielded a sample of 1110 visitors. The results confirm the greater viability of repeat ...

Shani, A.; Rivera, M. A.; Hara, T.
Taylor & Francis, Philadelphia, USA
Journal of Convention & Event Tourism, 2009, 10, 2, pp 89-104