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As ecotourism becomes more and more popular, the emerging trend creates an "ecogeneralist" market segment. This study presents statistical evidence to illustrate the changing market profile of the ecogeneralists in North America, through an analysis of ecogeneralists' spending habits and activities ...

Bonn, M. A.; Joseph, S. M.; Dai, M.
Cognizant Communication Corporation, Elmsford, USA
Tourism Analysis, 2005, 10, 2, pp 165-185