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The purpose of this study is to examine a US festival widely known for attracting television fan tourists, build a traveler profile or typology of festival goers, and reflect on how the behavioral segmentation of these tourists may affect the longevity of the film tourism event and the broader...

Benjamin, S.; Schneider, P. P.; Alderman, D. H.
Cognizant Communication Corporation, Elmsford, USA
Tourism Review International, 2012, 16, 2, pp 139-150