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Special events and festivals can have a significant impact on local economies. A common assumption is that repeat visitors are more desirable than first-time visitors. However, research has shown that this assumption is not necessarily reality. There is a need for more research investigating these...

Byrd, E. T.; Beedle, J.; Cardenas, D. A.
Cognizant Communication Corporation, Putnam Valley, USA
Event Management, 2014, 18, 2, pp 101-110