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Leisure Tourism

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Abstract

Destination advertising campaigns are typically evaluated by methods which assume receivers of the advertising message follow a highly involved decision process when making leisure travel decisions. Data derived from a telephone survey of 2000 residents in eight US cities which were identified as...

Author(s)
McWilliams, E. G.; Crompton, J. L.
Citation
Tourism Management, 1997, 18, 3, pp 127-137
Abstract

1800 out-of-state travellers by car who stopped at official Florida welcome centres and completed a self-administered questionnaire were the sampling frame for data collection in a survey which investigated how leisure travellers select and combine information sources in the vacation planning...

Author(s)
Fodness, D.; Murray, B.
Citation
Journal of Travel Research, 1998, 37, 2, pp 108-119
Abstract

This paper examines the use of the internet as a medium for awareness and information in tourism marketing, using the example of a single origin representing a major tourism market and the destinations about which potential tourists may receive information via the internet [Toronto, Canada]. This...

Author(s)
Wilkinson, P. F.
Publisher
Springer-Verlag Wien, Wien, Austria
Citation
Information and communication technologies in tourism 2001: Proceedings of the International Conference in Montreal, Canada, 2001, 2001, pp 120-129
Abstract

This paper examines the preferences for information sources in travel planning by experienced travellers and Internet users in Norway. The study focuses on 4 categories of sources and how travellers planning to go on a city-holiday rank these sources and their sub-categories. A total of 392...

Author(s)
Tjøstheim, I.; Tronvoll, B.
Publisher
Springer-Verlag Wien, Wien, Austria
Citation
City tourism 2002: Proceedings of European Cities Tourism's International Conference in Vienna, Austria, 2002, 2002, pp 276-285
Abstract

Even with advances in tourism information search technology, brochures are still popular information sources for tourists. This paper describes tourist evaluations of a brochure, and examines how such evaluations influence visitation interest levels and actual visitation. A mail survey was...

Author(s)
Andereck, K. L.
Publisher
Haworth Hospitality Press, Binghamton, USA
Citation
Journal of Travel & Tourism Marketing, 2005, 18, 2, pp 1-13
Abstract

Tourist information has been shown to have an important influence on the choice of vacation destinations. This article studies brochures, their significance as image generators, and their influence on the selection of destinations. The study sought to discover which features in this medium are more ...

Author(s)
Molina, A.; Esteban, Á.
Publisher
Elsevier, Oxford, UK
Citation
Annals of Tourism Research, 2006, 33, 4, pp 1036-1056
Abstract

This paper examines the issue of interdependence in the travellers' use of online and printed destination information, thus giving insight into a key issue when it comes to the sourcing of channels of promotion as well as information dissemination. A case study was conducted in Switzerland which...

Author(s)
Laesser, C.
Publisher
Emerald Group Publishing Ltd, Bradford, UK
Citation
Tourism Review, 2007, 62, 3/4, pp 27-31

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