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Leisure Tourism

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Abstract

A summary of the seminar papers and discussions that took place include, The Gwent context, (G. Probert); Tourism development in Monmouth District, (S.C. Davies) The role of Central Government, (R.H. Jones); The marketing of tourism in Monmouth District, (W. Mears). It is concluded that tourism in...

Citation
Seminar on tourism development in Monmouth District. Report of proceedings., 1978, pp 14pp.
Abstract

The manager of the Special Promotions operations assesses the contribution made to English Tourist Board's marketing effort by the operation. Amongst the promotions are trails such as the Roman Heritage Trail which spreads the tourist traffic throughout the country and multi-art festivals usually...

Author(s)
Phillips, D.
Citation
Tourism in England, 1979, 29, pp 22-23
Abstract

The article defines the tourist product as an amalgam of attractions, facilities and access perceived as a total experience by the consumer. The discussion is centred around the integrated nature of modern marketing campaigns which require recognition of all elements of the marketing mix, which...

Author(s)
Middleton, U.
Citation
International Tourism Quarterly, 1979, 3, pp 36-46
Abstract

The book offers practical advice and information showing how marketing on a small budget can be more effective and profitable. The 22 sections cover such aspects as, advertising, public relations, pricing, co-operative marketing and market planning. Also included are two case histories of a small...

Citation
Tourism marketing for the small business., 1979, pp 204pp.
Abstract

The four Statements of Marketing Intent are issued jointly by the British Tourist Authority, English Tourist Board, Scottish Tourist Board and Wales Tourist Board. They set out current objectives, describe marketing programmes and indicate opportunities for participation by the travel trade and...

Citation
Tourism 1979/80. Statements of marketing intent., 1979, pp 20pp.
Abstract

A report of a conference organized by the British Tourist Authority in November 1979 to examine ways of marketing Britain's internal transport facilities more effectively to overseas visitors. The conference was organized against a background of rising internal transport costs which in some cases...

Citation
Transport in Britain., 1980,
Abstract

Jointly sponsored by the British Travel Education Trust and the British Waterways Board with a view to identifying the best ways of promoting sales of boating holidays to American tourists. Although holidays on Britain's inland waterways have become a popular type of vacation their role as an...

Author(s)
Ash, S.
Publisher
British Travel Education Trust., London, UK
Citation
The United States market for holidays on British waterways., 1981,
Abstract

The study was basically designed to find ways of developing the holiday travel market from Great Britain to Australia. It was undertaken on a sample of 507 British residents who had either travelled on a long haul holiday in the last 5 years, or intended to do so within the next 3 years. Analysis...

Citation
Holiday market report: Great Britain., 1981, pp 41pp.
Abstract

The study, is concerned with the overseas marketing of British caravan parks. Its aim is to provide the caravan park operator with background information to assist him in making overseas marketing decisions. It outlines the differing attitudes in other countries to caravanning and camping and how...

Author(s)
Walsh-Heron, J.
Publisher
British Travel Educational Trust., London, UK
Citation
The British holiday caravan product -- potential for overseas marketing., 1982,
Abstract

"Let's Go" continues to be a most successful promotion. The 1981-1982 edition generated an estimated half mill short-break holidays, 1.25 mill nights and pounds-sterling 25 mill to English hotels. Each of the 1127 participating hotels are estimated to have received pounds-sterling 22 000, on...

Citation
Holidaytaking behaviour of applicants for the 1981/82 "Let's go" booklet., 1982, pp 35pp.

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