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Abstract

The paper focuses on assessing the effectiveness of national destination advertising. The promotional budget of many national tourist organizations, including that of Ireland, places a heavy emphasis on consumer advertising. The background of Ireland's advertising campaigns in 1989-90 is traced and ...

Author(s)
Tuite, C.
Publisher
European Society for Opinion and Marketing Research (ESOMAR), Amsterdam, Netherlands
Citation
Seminar on travel and tourism in transition: the research challenge, Dublin (Ireland) 29th-31st May 1991., 1991, pp 197-204
Abstract

The AIDS model is presented as a methodology for estimating the complementarity and substitutability of alternative destinations. The regression results are based on US annual data for select sites for 1980-1995. They represent the most popular European destinations for US visitors. It is reported...

Author(s)
Fish, M.; Yi Xia
Publisher
CABI Publishing, Wallingford, UK
Citation
Consumer psychology of tourism, hospitality and leisure., 1999, pp 331-344
Abstract

The efforts that have been made during the 1990s to develop new methods to analyse tourism and tourism-related employment, standardise and ensure the relevance of tourism statistics systems, increase consistency between the various systems in place at an international level, and create awareness...

Citation
Measuring the role of tourism in OECD economies: the OECD manual on tourism satellite accounts and employment., 2000, pp 270 pp.
Abstract

Estimates of U.S. demand for travel to Western Europe (including the UK, France, Germany, Italy, Switzerland, Spain, Austria and Denmark) are calculated using a gradual switching regression procedure (GSRP) based on the U.S. annual data of visits from 1960-85. The two benefits of this procedure...

Author(s)
Gallet, C. A.; Braun, B. M.
Publisher
Pergamon Press, Oxford, UK
Citation
Annals of Tourism Research, 2001, 28, 2, pp 503-507
Abstract

This study proposes a new methodology, the time-varying parameter (TVP) approach to tourism demand modelling. This method relaxes the assumption of parameter constancy, and the behavioural change of tourists over time is traced using a statistical estimator known as a Kalman filter. The...

Author(s)
Song, H.; Wong, K. K. F.
Publisher
Sage Publications, Thousand Oaks, USA
Citation
Journal of Travel Research, 2003, 42, 1, pp 57-64
Abstract

The general-to-specific approach to econometric modelling and forecasting has a clear strategy in model specification, estimation, and selection and is demonstrated in the context of international tourism demand. A general autoregressive distributed lag model is reduced to various specific models ...

Author(s)
Song, H.; Witt, S. F.
Publisher
Sage Publications, Thousand Oaks, USA
Citation
Journal of Travel Research, 2003, 42, 1, pp 65-74
Abstract

This study investigates the performance of combination forecasts in comparison to individual forecasts. The empirical study focuses on the U.K. outbound leisure tourism demand for the United States. The combination forecasts are based on the competing forecasts generated from seven individual...

Author(s)
Shen ShuJie; Li Gang; Song HaiYan
Publisher
Sage Publications, Thousand Oaks, USA
Citation
Journal of Travel Research, 2008, 47, 2, pp 197-207
Abstract

This paper demonstrates three alternative approaches for mining consumer sentiment from large amounts of qualitative data found in online travel reviews. Manual content coding, corpus-based semantic analysis, and stance-shift analysis represent methods varying greatly in both process and output....

Author(s)
Capriello, A.; Mason, P. R.; Davis, B.; Crotts, J. C.
Publisher
Elsevier, Amsterdam, Netherlands
Citation
Journal of Business Research, 2013, 66, 6, pp 778-785
Abstract

This paper introduces a new indicator for tourism demand forecasting constructed from Google Trends' search query time series data. The indicator is based on a composite search for "hotels and flights" from three main source countries to five popular tourist destinations in the Caribbean. We...

Author(s)
Bangwayo-Skeete, P. F.; Skeete, R. W.
Publisher
Elsevier Ltd, Oxford, UK
Citation
Tourism Management, 2015, 46, pp 454-464
Abstract

In recent decades, the air transport sector has experienced major changes, including the emergence of the low-cost airlines. The strategies adopted by these new companies have given rise to a revitalization of the sector, particularly in Europe and the USA. This article analyses the pricing...

Author(s)
Moreno-Izquierdo, L.; Ramón-Rodríguez, A. B.; Perles-Ribes, J. F.
Publisher
Sage Publications, Thousand Oaks, USA
Citation
Tourism Economics, 2016, 22, 2, pp 293-310

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