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This article focuses on the impact of social visibility of consumption on tourists' purchase decision making. We focus on two important purchase decisions leading up to the time of departure: the choice of destination and the choice of an airline to get to the he results show that when individuals...

Josiassen, A.; Assaf, A. G.
Elsevier Ltd, Oxford, UK
Annals of Tourism Research, 2013, 40, 1, pp 155-175