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Abstract

Despite its increasing maturity in the literature, relationship marketing remains an untested concept for destination marketers. This article explores the opportunities and challenges faced by managers of destinations in their attempt to engender loyalty and repeat visitation in a product domain...

Author(s)
Fyall, A.; Callod, C.; Edwards, B.
Publisher
Pergamon Press, Oxford, UK
Citation
Annals of Tourism Research, 2003, 30, 3, pp 644-659
Abstract

This book with 8 chapters presents the results of a 3-year research project on the making and consumption of places in the contemporary world. Illustrated through a case on Denmark, it considers the general arguments about the intersections of places, performances and people. It is shown that...

Author(s)
Bærenholdt, J. O.; Haldrup, M.; Larsen, J.; Urry, J.
Publisher
Ashgate Publishing Ltd., Aldershot, UK
Citation
Performing tourist places, 2004, pp xiv + 167 pp.