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Leisure Tourism

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Abstract

This study examined the perceived barriers of consumers for not using the Internet as a marketspace. A pre-study of 13 potential marketspace users were asked to book a room at two hotels in Stockholm, Sweden, and a trip with two Swedish ferry companies. The results revealed that there are both...

Author(s)
Björk, P.; Guss, T.
Publisher
Springer-Verlag Wien, Wien, Austria
Citation
Information and communication technologies in tourism 1999. Proceedings of the International Conference in Innsbruck, Austria, 1999., 1999, pp 54-65
Abstract

Finland is used as a case study to show the variety of interpretations of the ecotourism concept found in one country. The general view in Finland is that due to the confusion surrounding this conceptualisation, sustainable tourism should be used instead.

Author(s)
Björk, P.
Citation
International Journal of Tourism Research, 2000, 2, 3, pp 189-202
Abstract

The discussion of competitive edge in companies is often based on issues of quality and loyalty. Senior tourists are mostly very loyal to tourism companies provided that high-quality services are offered. Perceived quality is the result of a cognitive elaboration, including a comparison of...

Author(s)
Lindqvist, L. J.; Björk, P.
Citation
Tourism Economics, 2000, 6, 2, pp 151-158
Abstract

Ecotourism labels convey promises and are effective when they are recognized by the markets, generate the desired associations, are trusted, used as decision tools, and direct behaviour. Despite the fact that labels have been recognized as central marketing tools, few research projects have been...

Author(s)
Björk, P.
Publisher
Taylor & Francis AS, Oslo, Norway
Citation
Scandinavian Journal of Hospitality and Tourism, 2004, 4, 1, pp 25-41
Abstract

Regional tourism development today is often project based. Complex tourism networks are being created and the task of the appointed tourism project managers is to synchronize actors, activities and resources, i.e. to coordinate attractions, facilities and transportation. How to manage these...

Author(s)
Björk, P.; Virtanen, H.
Publisher
Routledge, Oslo, Norway
Citation
Scandinavian Journal of Hospitality and Tourism, 2005, 5, 3, pp 212-230
Abstract

This paper analyzes what Finnish people know about ecotourism and their readiness to spend a part of their holiday on an ecotourism trip. A survey was conducted on 244 adult Finns selected from a customer data base. Results show that: (a) the knowledge of ecotourism among Finnish people is very...

Author(s)
Björk, P.
Publisher
Texas A & M University Press, College Station, USA
Citation
e-Review of Tourism Research, 2008, 6, 2, pp 30-35
Abstract

The aim of the study was to examine the impact of perceived risk on travel behavior and information search, and explore the mediating effect of tourist type. The results based on a quantitative survey of Finnish travelers' show how risk-prudent and risk-aversive tourists use specific types of...

Author(s)
Björk, P.; Kauppinen-Räisänen, H.
Publisher
Routledge, Oslo, Norway
Citation
Scandinavian Journal of Hospitality and Tourism, 2011, 11, 3, pp 306-323
Abstract

Exploring the gap between brand profile and brand identity, this study discusses destination branding strategies from the supply-side perspective using well-being tourism development in Finland as a case study. To apply branding strategies to destination marketing is a challenge, especially when...

Author(s)
Björk, P.
Publisher
Routledge, Philadelphia, USA
Citation
Journal of Travel & Tourism Marketing, 2012, 29, 6, pp 520-531
Abstract

Purpose - The purpose of this article is to focus on travellers' perceptions of culinary-gastronomic sensations as experiences and how these relate to the locality. The aim of the study is to explore the factors that contribute to travellers' culinary-gastronomic dining experiences with an emphasis ...

Author(s)
Björk, P.; Kauppinen-Räisänen, H.
Publisher
Emerald Group Publishing Ltd, Bradford, UK
Citation
Nutrition & Food Science, 2014, 44, 4, pp 294-309
Abstract

Prior to their trips, leisure travellers search for information, both in the pre- and the post-decision stages. Previous studies on leisure travel decision making have documented how personal characteristics and perceived risk influence pre-trip information sourcing, but not detailed their effects...

Author(s)
Björk, P.; Kauppinen-Räisänen, H.
Publisher
Sage Publications Ltd, London, UK
Citation
Tourism and Hospitality Research, 2015, 15, 1, pp 39-53

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