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Abstract

Place branding and marketing has become essential for the promotion of tourist destinations. Yet despite the significance of environmental attributes for place branding there is surprisingly little research on the impacts of climate change on place brand values. The paper examines these issues with ...

Author(s)
Hall, C. M.
Publisher
Routledge, Abingdon, UK
Citation
Scandinavian Journal of Hospitality and Tourism, 2014, 14, 1, pp 23-40
AbstractFull Text

The scenarios for the future traveller vary greatly, however the main categories in predictions frequently contain the emerging economies, ubiquitous technology, multi-generational travel, non-traditional families, and mobile working. Acknowledging that a robust brand promise associates the reason, ...

Author(s)
Tuominen, P.
Publisher
EuroCHRIE,
Citation
32nd EuroCHRIE conference "Hospitality and Tourism Futures", Dubai 6-9 October 2014, 2014, pp 44