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Abstract

This article reports findings from three groups of students in Australia, Canada, and the United States (n=181) to obtain better knowledge of potential visitors' perceptions and expectations of Norway as a holiday destination, and to develop marketing campaigns to correct any identifiable...

Author(s)
Borchgrevink, C. P.; Knutson, B. J.
Citation
Journal of Hospitality & Leisure Marketing, 1997, 4, 4, pp 25-47