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Family travel receives growing attention from both the travel industry and academia, but they ignore a vital segment of the family holiday: nuclear families that travel with young children. This study investigated the motivations that drive this market segment to take vacations as a starting point...

Li MiMi; Wang Dan; Xu WenQing; Mao ZhenXing
Routledge, Philadelphia, USA
Journal of Travel & Tourism Marketing, 2017, 34, 8, pp 1047-1057