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The impacts of globalisation and cultural convergence theory have been discussed in various research areas. Scholars agree that global consumer behaviour becomes increasingly homogenous. However, in tourism, there is still evidence that visitor markets are distinguished and segmented according to...

Muskat, B.; Muskat, M.; Richardson, A.
Sage Publications, Thousand Oaks, USA
Journal of Vacation Marketing, 2014, 20, 1, pp 55-64