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The destination branding discourse remains widely contested among academics and practitioners, as there is, as yet, no commonly accepted framework for the destination branding theory. Moreover, the theory underpinning sport event leveraging towards informed branding practices, especially in the...

Hemmonsbey, J.; Tichaawa, T. M.; Knott, B.
Stellenbosch University, Stellenbosch, South Africa
South African Journal for Research in Sport, Physical Education and Recreation, 2018, 40, 2, pp 81-98