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Abstract

Yoga tourism has emerged and grown with the 'travel to feel well' trend. This study explored this under-researched market by interviewing and surveying a group of yoga retreat participants (n=75) in central Indiana, USA. This research, while exploratory in nature, delineated the socio-demographic...

Author(s)
Lehto, X. Y.; Brown, S.; Chen, Y. I.; Morrison, A. M.
Publisher
Centre for Tourism Research & Development, Lucknow, India
Citation
Tourism Recreation Research, 2006, 31, 1, pp 25-35
Abstract

This paper focuses on exploring yoga tourism as an under researched area where little has been written to date. Yoga tourism is an emergent niche market that can be viewed as a subset of wellness or holistic tourism. Previous research has suggested that it reflects consumers' desire for...

Author(s)
Ali-Knight, J.; Ensor, J.
Publisher
Routledge, Abingdon, UK
Citation
Tourism Recreation Research, 2017, 42, 4, pp 484-497