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Leisure Tourism

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Abstract

Accurate data on tourist movements constitute an essential prerequisite for the development of a tourism marketing master plan. While international tourist flows have been extensively studied, little is known of either domestic flows or of flows within specific states or regions. There are many...

Author(s)
Gartner, W. C.; Hunt, J. D.
Citation
Annals of Tourism Research, 1988, 15, 1, pp 159-172
Abstract

The article discusses the types of persuasion tools commonly used in destination marketing and the types of accountability methods which may be suitable for those tools. Tourism persuasion activities are aimed at influencing the consumer at three times; prior to leaving home; while en route to the ...

Author(s)
Perdue, R. R.; Pitegoff, B. E.
Citation
Journal of Travel Research, 1990, 28, 4, pp 45-49
Abstract

The aim of this paper is to establish the role of tourism in Scotland and its current development. The analysis is part of a wider study to identify an appropriate methodology for researching European visitors to Scotland. The following four areas are addressed: the volume and value of ...

Author(s)
Taylor, L.; Allardyce, M.; Macpherson, N.
Citation
Tourism Management, 1992, 13, 1, pp 50-55
Abstract

The literature on travel research accountability and methodology is expanding. The article continues and broadens the accountability and methodological specification discussions of Davidson and Wiethaupt (1989) and Rogers (1991) from an academic marketing research perspective with direct,...

Author(s)
Baker, K. G.; Hozier, G. C., Jr.; Rogers, R. D.
Citation
Journal of Travel Research, 1994, 32, 3, pp 3-7
Abstract

The development of a self-report scale to measure leisure travel motivation is described. Under increasingly competitive conditions, effective tourism marketing is impossible without an understanding of consumers' motivations. Unfortunately, motivation is one of the least researched areas of...

Author(s)
Fodness, D.
Citation
Annals of Tourism Research, 1994, 21, 3, pp 555-581
Abstract

This paper addresses the problem of improving ways to identify, segment and explain an increasingly fragmented tourist market, utilizing the neural network modelling (NNW) technique based on two sets of items: travel motives and activities. The paper draws on information derived from a sample of ...

Author(s)
Mazanec, J. A.
Publisher
Routledge, London, UK
Citation
Change in tourism: people, places, processes., 1995, pp 137-158
Abstract

This exploratory research study investigates the features of advertising strategies commonly employed by hotel marketers and provides substantial evidence to test the awareness of the implications of generic service characteristics for effective advertising of hotel service. Specifically, content...

Author(s)
Luk, S. T. K.; Tam, J. L. M.; Wong, S. S. S.
Citation
Journal of Travel & Tourism Marketing, 1995, 4, 3, pp 29-43
Abstract

An inventory, analysis and summary of tourism research studies by members of the Spanish Association of Tourism Experts and Scientists (AECIT) from universities and research institutes in Alicante, Barcelona, Castellon, Madrid, Mallorca, Seville, Tarragona and Valencia is presented. The research,...

Author(s)
Bote Gómez, V. (et. al.)
Citation
Estudios Tursticos, 1996, 1996, 129, pp 216 pp.
Abstract

Marketing and economic impact research techniques commonly used in tourism and hospitality research are presented. Using examples from the lodging, destination, airline and international tourism sectors, the following are explained: planning a forecasting project; analysis of time series and...

Author(s)
Frechtling, D. C.
Publisher
Butterworth-Heinemann Ltd, Oxford, UK
Citation
Practical tourism forecasting., 1996, pp xix + 245 pp.
Abstract

The five underlying principles of grounded theory analysis are presented. The analysis process is divided into five stages: familiarization, fragmenting the data, conceptual categorization, higher level conceptual categories, and comparing across analysis. In the study, interview data was combined...

Author(s)
Riley, R.
Citation
Journal of Travel & Tourism Marketing, 1996, 5, 1/2, pp 21-40

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