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Leisure Tourism

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Abstract

What benefits does Nova Scotia give its visitors that the visitor perceive to be important and unique? How should Nova Scotia be positioned in the minds of members of its largest market segment? A benefit-matching model and positioning strategy are used to answer these questions. The discussion is...

Author(s)
Woodside, A. G.
Citation
Journal of Travel Research, 1982, 20, 3, pp 2-6
Abstract

Using magazine advertisements as a database, content analysis exposed trends of several components of both the travel and tourism industry and travellers themselves. US travellers witnessed the growth and maturation of the travel and tourism industry during the 75 year study period. They witnessed...

Author(s)
Lollar, S. A.
Citation
Dissertation Abstracts International, A (Humanities and Social Sciences), 1985, 46, 5, pp p.1398
Abstract

VALS as a tool of tourism market research: the Pennsylvannia experience (Shih, pp.183-193) described the use of VALS (values and lifestyle) to fnid out that three specific groups like to visit Pennsylvannia, the belongers, the achievers and the societally conscious. The new technology of personal...

Author(s)
Shih, D.; DiJoseph, J.; Steinnes, D. N.
Publisher
Bureau of Economic and Business Research, Graduate School of Business, University of Utah, Salt Lake City, Utah, USA
Citation
Tourism and technology: a growing partnership. Travel and Tourism Research Association, seventeenth annual conference, Holiday Inn, Crowne Plaza, Memphis, Tennessee, June 15-18., 1986., 1986, pp 183-205
Abstract

Tourism is the subject of increased interest from public agencies, private companies and governments in both tourist generating and receiving countries. Interest has grown because of the potential tourism seems to hold, along with other service activities, as a new stimulus for national and...

Author(s)
Goodall, B.; Radburn, M.; Stabler, M.
Citation
Geographical Papers, Tourism Series, Reading University, 1988, No. 1, pp 38pp.
Abstract

Representatives from different organizations and groups involved in pastoral and religious activities in the tourism and leisure sector were invited to participate in the PRTL-SELT (Tourism and Leisure Pastorate-Leisure and Tourism Study and Exchange Service) annual conference in November 1987....

Citation
Haltes, 1988, No. 53, pp 63-86
Abstract

Perspectives are provided on international tourism marketing by: examining key influences on travel (social, economic, political and transport); the use of research as the basis for successful marketing; destination marketing, especially marketing Ireland in North America; and identifying some...

Author(s)
Sweeney, N.
Publisher
Newtownabbey, Northern Ireland, UK
Citation
Planning for tourism and leisure. Proceedings of the first international conference, Department of Hotel and Catering Management, University of Ulster at Jordanstown, 1988, pp 37-49
Abstract

While tourism has received increasing attention for its potential in contributing to economic and social progress, destination regions have to work increasingly hard to create or maintain a share of the tourism market. Much depends on how destination regions market their 'images', i.e. whether they ...

Author(s)
Goodall, B.; Ashworth, G.
Publisher
Croom Helm Ltd., Beckenham, Kent, UK
Citation
Marketing in the tourism industry: the promotion of destination regions., 1988, pp 244pp.
Abstract

There are different determinants of the attractiveness of tourism regions, which apply equally to whole countries and continents. Their relationships and interactions are determined by their own intrinsic nature and the qualities associated with them and/or attributed to them. Accordingly, three...

Author(s)
Meinung, A.
Publisher
Prentice Hall, London, UK
Citation
Tourism marketing and management handbook., 1989, pp 99-101
Abstract

This chapter considers the issues and challenges involved in marketing Europe as a tourist destination particularly for longhaul tourists. Three interrelated topics are examined: the type of tourist market that Europe caters for; the effect of European Community (EC) policies on tourism in Europe,...

Author(s)
Lavery, P.
Publisher
Prentice Hall, London, UK
Citation
Tourism marketing and management handbook., 1989, pp 141-146
Abstract

The evolution and application of the concept of tourism destination areas (TDA) is considered, and an examination made of how and why it has evolved and been applied. A number of issues are covered: the theoretical base and assumptions underpinning the approach; its practical use and value in the...

Author(s)
Travis, A. S.
Publisher
Prentice Hall, London, UK
Citation
Tourism marketing and management handbook., 1989, pp 487-498

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