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To investigate the usefulness of the Purchase-Consumption System (PCS) framework for mapping travellers' choice decisions before and during a trip, 68 face-to-face interviews were conducted with travellers waiting to depart the Big Island, Hawaii, USA. The findings are classified into three...

King, R. L.; Woodside, A. G.
Cognizant Communication Corporation, Elmsford, USA
Tourism Analysis, 2000, 5, 2/4, pp 105-111