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Leisure Tourism

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Abstract

A myriad of approaches have been used to segment recreation and tourism markets. Each of the approaches has been criticized because of inherent limitations. This paper explores an approach to segmentation that addresses many of these limitations. Dickson's (1982) person-situation approach is used...

Author(s)
Backman, S. J.
Citation
Journal of Park and Recreation Administration, 1994, 12, 1, pp 1-16
Abstract

Market segmentation studies are often used as a basis for developing marketing strategies. The purpose of this study was to test the utility of various visitor characteristics in differentiating visitor market segments for a zoological park. Specifically, the market was segmented into day users...

Author(s)
Andereck, K. L.; Caldwell, L. L.
Citation
Journal of Travel Research, 1995, 33, 2, pp 40-46
Abstract

To estimate visitor expenditures, a stratified random sample of visitors to Ramsey Canyon Preserve and San Pedro Riparian National Conversation Area (Arizona, USA) [n=385, date not specified] was collected. The study found that birdwatchers spend more money than other visitors to natural sites....

Author(s)
Leones, J.; Colby, B.; Crandall, K.
Citation
Journal of Travel Research, 1998, 36, 3, pp 56-64
Abstract

A survey of the US population sought to determine the impacts, both positive and negative, regarding franchising in the hotel industry. All aspects of hotel franchising is considered, including reservation contribution, brand awareness, frequent guest loyalty, competition, advertising, product...

Author(s)
Hartman, G.
Citation
HVS Journal, 1998, No. JUNE, pp 1-3
Abstract

A benefit segmentation study was carried out of a near-home tourism market with data collected from residents of the Upper New York State Region (n=201). On the basis of benefits sought, five segments were identified. These segments were called Intangible amenities, Active materialists,...

Author(s)
Yannopoulos, P.; Rotenberg, R.
Citation
Journal of Travel & Tourism Marketing, 1999, 8, 2, pp 41-55
Abstract

Data collected by intercepting non-resident travellers to Montana, USA, during the months of June, July, August and September [year not specified] were used to determine if visitors who identify attractions or features of the destination can be segmented by these features and in turn provide the ...

Author(s)
Nickerson, N. P.; Moisey, R. N.
Citation
Journal of Vacation Marketing, 1999, 5, 3, pp 217-226
Abstract

An examination is presented of the differences between senior (50+) and non-senior tourists on their motivations for visiting a nature-based destination, their visitation patterns, and the recreation activities they engage in while there. Approximately 400 visitors to the Katy Trail during the...

Author(s)
Moisey, R. N.; Bichis, M.
Citation
Tourism Recreation Research, 1999, 24, 1, pp 69-76
Abstract

Information for this report was obtained from a variety of sources including state gaming commissions/control boards throughout the USA, individual casino companies and gaming associations, websites, etc. The collected data was used to provide an understanding of the composition and nature of the...

Author(s)
Fockler, S.
Citation
Travel & Tourism Analyst, 1999, No. 1, pp 45-70
Abstract

Data gathered on Japanese visitors to Alaska during the summer of 1996 and winter of 1997 was analysed. The study focused on several topics: the demographic profile of the visitor, their motivations, the sources of information used, actual trip behaviours, and indices of customer satisfaction....

Author(s)
Milner, L. M.; Collins, J. M.; Tachibana, R.; Hiser, R. F.
Citation
Journal of Travel & Tourism Marketing, 2000, 9, 1/2, pp 43-56
Abstract

This paper presents the statistical report of the National Park Service (NPS) which count, record, and report the monthly public use of parks in the USA. Visitor trends are broken down by: type of area; state; recreation visits/visitor days by region; recreation visits/visitor days by population...

Publisher
National Park Services, Public Use Statistics Office, Denver, USA
Citation
National Park Service Statistical Abstract 2000, 2000, pp 73 pp.

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