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Full TextCABI Book Chapter Info
Cover for The role of expressive and instrumental factors in measuring visitor satisfaction.

This study describes overall visitor satisfaction as a function of instrumental and expressive factors using data obtained from a panel of 409 households in Virginia, West Virginia, North Carolina, Maryland, and washington, District of Columbia, USA, in the summer of 2002. Its objective is...

Uysal, M.; Williams, J.
2004 CABI Publishing (H ISBN 085199749X)
Book chapter