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Despite its importance, young vacationers' waste reduction and recycling decision formation remains unknown. This research was designed to investigate the intricate associations among social norms (descriptive and injunctive), willingness to sacrifice, and personal norm by developing a theoretical...

Han HeeSup; Yu JongSik; Kim HyeonCheol; Kim WanSoo
Routledge, Abingdon, UK
Journal of Sustainable Tourism, 2018, 26, 12, pp 2117-2133