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The research objective is to analyse the destination image and corporate image of Spain among the Korean university population. We study the moderating effect of the motivation between two potential groups of tourists, escapers (tourists who travel for relaxation) and seekers (tourists who travel...

Tapia, G. P.; Melé, P. M.; Almeida-García, F.
Routledge, Abingdon, UK
Asia Pacific Journal of Tourism Research, 2019, 24, 1, pp 70-82