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Abstract

This study will analyze the changing Korean tourist market to Japan, the characteristics of tourism products which the tourists consider a priority, and the demographic differences by travel choice attributes. The study measured numbers of visits to Japan, expenditure, duration of visit, area...

Author(s)
Ryu KiSang; Han JiSook; Lee, T. J.
Publisher
Routledge, Philadelphia, USA
Citation
Journal of Travel & Tourism Marketing, 2016, 33, 5, pp 671-686
Abstract

This study sees the 'slow city' idea as a brand, and used an empirical method to examine the influence of its brand association types on the behavioural intentions of potential tourists. The measurement of brand association types was limited to the following 13 variables: slow food, traditional...

Author(s)
Park HeeJung; Lee, T. J.
Publisher
Routledge, Abingdon, UK
Citation
Current Issues in Tourism, 2019, 22, 12, pp 1405-1422
Abstract

This study examines the relationships between brand evidence, brand hearsay, brand distinctiveness, and brand citizenship behavior. The study identifies the crucial factors of brand evidence and brand hearsay they induce customer brand distinctiveness perception. It also investigates whether brand...

Author(s)
Ahn YoungJoo; Kim InSin; Lee, T. J.
Publisher
Elsevier, Amsterdam, Netherlands
Citation
Journal of Destination Marketing & Management, 2016, 5, 3, pp 249-259