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This article explores the importance placed on a destination's eco-friendliness by tourists in relation to their cultural backgrounds. The study subsequently tests relationships between the perceived eco-friendliness and other tourist motivations for visiting a nature-based destination such as...

Prebensen, N. K.; Lee YoungSook
Sage Publications, Thousand Oaks, USA
Journal of Vacation Marketing, 2013, 19, 2, pp 105-116