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Leisure Tourism

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Abstract

This special volume reports recent research relating to marketing of travel and tourism services. Topics addressed by the seven papers include: research progress in shopping tourism; the role of sensory reference cues and capacity for imagination in destination marketing; lifestyle segmentation of...

Publisher
Routledge, Philadelphia, USA
Citation
Journal of Travel & Tourism Marketing, 2016, 33, Suppl. 1, pp S1-S137
Abstract

This volume includes eight full papers and two research notes covering topics such as: the role of personality in customer satisfaction and loyalty in coffee shops; the integration of community participation in multinational corporations' tourism market development strategies; the motivations for...

Author(s)
Chen, J. S.
Publisher
Emerald Group Publishing Ltd, Bradford, UK
Citation
Advances in hospitality and leisure, 2016, pp 250 pp.