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The more we understand the choices made by the travelling public about sets of activities, the more potential tourists will be generated through improved market planning and promotional strategies. Activity based segmentation was used to identify five groups of Hong Kong international pleasure...

Hsieh, S.; O'Leary, J. T.; Morrison, A. M.
Tourism Management, 1992, 13, 2, pp 209-223

This research applied consumer involvement theory to describe, interrelate, and explain the repeat visit phenomenon and empirically tested the effect of past experience on tourists' holiday behaviours. Data for this study pertain to a sample of 2284 British tourists to the USA, from the US Tourism...

Lehto, X. Y.; O'Leary, J. T.; Morrison, A. M.
Pergamon Press, Oxford, UK
Annals of Tourism Research, 2004, 31, 4, pp 801-818