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With the rising popularity of recreation farms in Taiwan, understanding visitors' behavior is a critical issue. Therefore, this study attempts to establish a model that includes destination image, self-congruity, destination personality, and destination loyalty to clarify the mechanism from image...

Liu ChyongRu; Lin WeiRong; Wang, Y. C.
Routledge, Philadelphia, USA
Journal of China Tourism Research, 2012, 8, 4, pp 431-449