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Leisure Tourism

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Abstract

The objective of this study was to investigate the antecedents and consequences of brand prestige in the casino industry. To test the proposed model, this study collected data from 228 casino customers in the United States. The results of the data analysis show that three types of casino service...

Author(s)
Hwang JinSoo; Han HeeSup
Publisher
Routledge, Philadelphia, USA
Citation
Journal of Travel & Tourism Marketing, 2016, 33, 8, pp 1106-1123
Abstract

The purpose of this study tried to identify the significance of the experience economy in the luxury cruise industry. To achieve this purpose, this study suggested that four dimensions of the experience economy including education, entertainment, esthetics, and escapism positively affect brand...

Author(s)
Hwang JinSoo; Han HeeSup
Publisher
Sage Publications Ltd, London, UK
Citation
Tourism and Hospitality Research, 2018, 18, 4, pp 478-491
Abstract

This study proposed and tested a theoretical model in which image congruence, affect, satisfaction, switching costs, and trust have an influence on travellers' decision to repurchase a luxury cruise product by considering the moderating impact of conspicuousness. The model was evaluated using a...

Author(s)
Han HeeSup; Hwang JinSoo; Lee MyongJae
Publisher
Routledge, Abingdon, UK
Citation
Current Issues in Tourism, 2018, 21, 7, pp 821-841
Abstract

This study examined (1) the effects of three types of other customer perceptions on emotional responses, (2) the causal relationships between emotional responses and word-of-mouth, and (3) the moderating role of gender. The data were collected from 216 table game players in the United States. The...

Author(s)
Hwang JinSoo; Han HeeSup
Publisher
Routledge, Philadelphia, USA
Citation
Journal of Travel & Tourism Marketing, 2017, 34, 4, pp 544-555
Abstract

Passenger retention is undoubtedly one of the major challenges for cruise lines. Given that little is known about passengers' post-purchase behaviour in the luxury cruise sector, this study addressed this omission by empirically verifying the imperative role of motivations, values, image, desire,...

Author(s)
Han HeeSup; Hyun SungHyup [Hyun, S. H. S. ]
Publisher
Routledge, Abingdon, UK
Citation
Current Issues in Tourism, 2019, 22, 7, pp 786-805
Abstract

Building on theories with pro-social and self-interest motives, we developed a new model that comprehensively explains travelers' pro-environmental decision-making process in an environmentally-responsible cruise context. Results of an online survey and structural model revealed that our...

Author(s)
Han HeeSup; Jae Myong; Hwang JinSoo
Publisher
Elsevier Ltd, Amsterdam, Netherlands
Citation
International Journal of Hospitality Management, 2016, 53, pp 94-105
Abstract

This study examined hotel customers' eco-friendly decision-making processes. Specifically, the current study tested the relationships among attitude toward green behaviors (ATGB), overall image (OI), visit intention (VI), word-of-mouth intention (WOMI), and willingness to pay more (WPM) by...

Author(s)
Han HeeSup; Hsu, L. T.; Lee JinSoo
Publisher
Elsevier, Amsterdam, Netherlands
Citation
International Journal of Hospitality Management, 2009, 28, 4, pp 519-528
Abstract

The purpose of this research was to examine the antecedents and consequences of brand prestige in the luxury cruise industry in order to provide luxury cruise managers with practical strategies for maximizing and utilizing brand prestige. Based on the existing theoretical background, it was...

Author(s)
Hwang JinSoo; Han HeeSup
Publisher
Elsevier Ltd, Oxford, UK
Citation
Tourism Management, 2014, 40, pp 244-259
Abstract

Numerous studies have employed the theory of planned behavior (TPB) to understand customers' behaviors in various fields, but none has tested and extended the theory to explain customers' decision formation to pay comparable regular-hotel prices for a green hotel. This is the first study designed...

Author(s)
Kim YunHi; Han HeeSup
Publisher
Routledge, Taylor & Francis, Oxfordshire, UK
Citation
Journal of Sustainable Tourism, 2010, 18, 8, pp 997-1014
Abstract

The purpose of this study was to understand the role of other customer perceptions (OCP) in the formation of luxury cruise travelers' social value, brand attachment, and willingness to pay a price premium. Based on a literature review, theoretical causal relationships between study variables were...

Author(s)
Hyun SungHyup [Hyun, S. H. S. ]; Han HeeSup
Publisher
Sage Publications, Thousand Oaks, USA
Citation
Journal of Travel Research, 2015, 54, 1, pp 107-121

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