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The objective of this study was to identify the major factors that motivated visitors to attend the South Beach Wine and Food Festival in Miami Beach, Florida, and determine whether these factors varied among the visitors from the United States, Canada, South America, Europe, and Asia. A survey of...

Park, K. S.; Reisinger, Y.; Kang, H. J.
Haworth Hospitality Press, Binghamton, USA
Journal of Travel & Tourism Marketing, 2008, 25, 2, pp 161-181