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A qualitative approach was employed to examine how Chinese hotel guests perceive international chain hotels in different travel destinations (i.e. China and abroad) under the same brand. A total of 13,204 reviews were retrieved from online hotel review Web sites, namely and

Sun, S.; Tong TszLun [Tong, T. L. K. ]; Law, R.
Sage Publications, Thousand Oaks, USA
Journal of Vacation Marketing, 2017, 23, 2, pp 172-188