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Despite its increasing maturity in the literature, relationship marketing remains an untested concept for destination marketers. This article explores the opportunities and challenges faced by managers of destinations in their attempt to engender loyalty and repeat visitation in a product domain...

Fyall, A.; Callod, C.; Edwards, B.
Pergamon Press, Oxford, UK
Annals of Tourism Research, 2003, 30, 3, pp 644-659