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AbstractFull Text

Realising that tourism is a fragile sector, many tourist destinations compete with each other to remain relevant in the global tourism market. A successful destination must be able to provide diverse tourism products and better quality experience than others and more importantly meet the tourists'...

Shida Irwana Omar; Badaruddin Mohamed; Gelareh Abooali
Taylor's University, Selangor, Malaysia
Asia-Pacific Journal of Innovation in Hospitality and Tourism, 2012, 1, 1, pp 85-101