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Abstract

This research study focuses on selected international media analysis of the 2010 FIFA World Cup. The 2010 FIFA World Cup was an unprecedented opportunity to make South Africa a more widely known and better understood country. The aim of this study was to investigate the media impact of the 2010...

Author(s)
Swart, K.; Linley, M.; Hardenberg, E.
Publisher
AFAHPER-SD, Thohoandou, South Africa
Citation
African Journal for Physical, Health Education, Recreation and Dance, 2012, 18, Suppl. 1, pp 131-141
Abstract

Hallmark events can act as a means to enhance a destination's image and ideology. In this case study, newspaper articles were analyzed to show the main messages and discourses on how the newspaper media of the country's main visitor source markets (UK, North America, Germany, and Netherlands)...

Author(s)
Ferreira, S. L. A.; Donaldson, R.
Publisher
Cognizant Communication Corporation, Putnam Valley, USA
Citation
Tourism Review International, 2014, 17, 4, pp 253-265
Abstract

The 2010 FIFA World Cup held in South Africa was the biggest mega-event ever to be hosted on the African continent. This historical event had several social, economic and developmental imperatives, including destination profiling and changing negative perceptions of South Africa, specifically, and...

Author(s)
Swart, K.; Linley, M.; Bob, U.
Publisher
Routledge, Abingdon, UK
Citation
International Journal of the History of Sport, 2013, 30, 16, pp 1976-1993