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Destination image formation is a complex, multifaceted process that has been examined extensively by tourism scholars. However, previous studies often used a predetermined list of tourism-specific attributes to measure destination image, leading to a lack of empirical research on destination image...

Tegegne, W. A.; Moyle, B. D.; Becken, S.
Elsevier, Amsterdam, Netherlands
Journal of Destination Marketing & Management, 2018, 8, pp 14-22