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The current research investigated factors that motivate attendance and produce loyalty to the UNLVinoTM wine tasting event in Las Vegas. A model was developed to explain how attendance motivators, event satisfaction and emotional commitment contribute to wine event loyalty. Models were constructed...

Tanford, S.; Montgomery, R.; Hertzman, J.
Routledge, Philadelphia, USA
Journal of Convention & Event Tourism, 2012, 13, 2, pp 77-99