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AbstractFull Text

Tourism is considered to be as one of the most important sectors on economic development. That's why, many destinations try to develop tourism marketing strategies to attract increasing numbers of tourists and to build destination brand loyalty. Destination brand loyalty can be defined as "the...

Author(s)
Tașkın, Ç.; Karadamar, A. A.
Publisher
Eastern Mediterranean University and Washington State University, Famagusta, Cyprus
Citation
Conference proceedings, 7th Advances in Hospitality & Tourism Marketing & Management (AHTMM) Conference, Famagusta, Cyprus, 10-15 July 2017, 2017, pp 576-585
Abstract

People have been travelling for health from the ancient time. Now people are more aware of the importance of health. They consciously plan to have a healthy body and mind. Hence, travel for health is getting more popularity and it is a widely preferred form of vacationing. Medical tourism, Health...

Author(s)
Sibi, P. S.; Abraham, S.
Publisher
Department of Hotel Management & Catering Technology, Birla Institute of Technology, Mesra, India
Citation
Journal of Hospitality Application & Research, 2017, 12, 2, pp 61-79
Abstract

This special issue on contemporary tourism marketing issues in Japan contains 15 papers dealing with: resident perceptions of tourism and its development; destination image and satisfaction; the attitudes, preferences and behaviour of inbound and outbound tourists; tourist interactions and...

Author(s)
Lee, T.; Oguchi, T.
Publisher
Routledge, Philadelphia, USA
Citation
Journal of Travel & Tourism Marketing, 2016, 33, 5, pp 567-782
AbstractFull Text

Customer-based brand equity is considered to be as one of the most influential factors on customer equity, differentiating a brand from other brands in the same category, the assessment of a brand's performance and establishing competitive advantage. The frameworks developed by Aaker (1996) and...

Author(s)
Tașkın, C.; Koç, E.; Boz, H.; Karadamar, A. A.
Publisher
Eastern Mediterranean University and Washington State University, Famagusta, Cyprus
Citation
Conference proceedings, 7th Advances in Hospitality & Tourism Marketing & Management (AHTMM) Conference, Famagusta, Cyprus, 10-15 July 2017, 2017, pp 467-474
Abstract

Alternative tourism is the counter-cultural rejection of modern mass tourism on one hand and the counter-cultural conception of sustainable tourism on the other hand. It involves personal and authentic travel while encouraging interaction with the nature, community and the people. The alternative...

Author(s)
Fency Sivadasan
Publisher
Centre for Mountain Tourism & Hospitality Studies, HNB Garhwal University, Srinagar Garhwal, India
Citation
Journal of Tourism, 2017, 18, 2, pp 31-47
Abstract

Today, people are bombarded with huge amounts of information in many facets of their life. Consider the tourism industry, where increasingly intense competition means that tourists often feel confused because they face enormous amounts of tourism marketing information. Therefore, it is important...

Author(s)
Deng ZhaoMing; Wang FuYuan; Wang KaiYong
Publisher
Tourism College of Beijing Union University, Beijing, China
Citation
Tourism Tribune, 2017, 32, 2, pp 75-88
Abstract

The objective of the study reported in this paper was to assess the performance of community-based ecotourism (CBET) management at tourist destinations in Thailand. The importance-performance analysis method was applied to evaluate tourists' perceptions of the importance and performance of CBET...

Author(s)
Pornprasit, P.; Rurkkhum, S.
Publisher
Routledge, Abingdon, UK
Citation
Journal of Ecotourism, 2019, 18, 1, pp 42-59
AbstractFull Text

Realising that tourism is a fragile sector, many tourist destinations compete with each other to remain relevant in the global tourism market. A successful destination must be able to provide diverse tourism products and better quality experience than others and more importantly meet the tourists'...

Author(s)
Shida Irwana Omar; Badaruddin Mohamed; Gelareh Abooali
Publisher
Taylor's University, Selangor, Malaysia
Citation
Asia-Pacific Journal of Innovation in Hospitality and Tourism, 2012, 1, 1, pp 85-101
Abstract

Over the last fifty years tourism has grown to be one of the major industries in the world, playing an important role in the economies of many countries. Recent tourism marketing research focus mainly on competitiveness, attractiveness, tourist loyalty to a destination, tourist satisfaction and...

Author(s)
Fayed, H. A. K.; Wafik, G. M.; Gerges, N. W.
Publisher
Publishing India Group, New Delhi, India
Citation
International Journal of Hospitality & Tourism Systems, 2016, 9, 2, pp 14-25
Abstract

This article presents the relationship between rural tourism and culinary heritage. To investigate the tourists perception on traditional foods consumed in ecological farms, a number of 143 tourists were interviewed in 2016 regarding the importance of traditional food in the assessment of a...

Author(s)
Negoita, C.; Barna, O.; Serea, C.
Publisher
Balkan Environmental Association (BENA), Thessaloniki, Greece
Citation
Journal of Environmental Protection and Ecology, 2016, 17, 4, pp 1351-1356

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