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Leisure Tourism

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Abstract

Food festivals can offer a whole host of sensory experiences for visitors while engaging with a destination and its people. Understanding visitors' motivations to attend a specific food festival is beneficial for both community developers and festival professionals when implementing an effective...

Author(s)
Chang, W. C.
Publisher
Cognizant Communication Corporation, Elmsford, USA
Citation
Event Management, 2011, 15, 2, pp 151-161
Abstract

Purpose - This paper aims to empirically examine how five different brand equity dimensions of a festival brand (i.e. awareness, image, quality, value and loyalty) are inter-related. Specifically, this study aims to examine the impact of brand awareness on perceived brand image, perceived brand...

Author(s)
Manthiou, A.; Kang, J. H.; Schrier, T.
Publisher
Emerald Group Publishing Ltd, Bradford, UK
Citation
Tourism Review, 2014, 69, 4, pp 264-283
AbstractFull Text

With the increased popularity of festivals in event tourism, it is imperative for festival investigators, stakeholders, and organizers to have better understanding of how consumers behave in the festival environment. The purpose of this study was to investigate attendees' behavior at a food...

Author(s)
Jamison, J.; Kim, Y. H.; Josiam, B. M.
Publisher
International Program in Hotel and Tourism Management, Siam University, Bangkok, Thailand
Citation
The Proceedings of 1st World Conference on Hospitality, Tourism and Event Research and International Convention and Expo Summit 2013, Bangkok, Thailand, 25th-28th May 2013, 2013, pp 731-746
Abstract

Within the context of the multidestinations and multiactivities, the present study focused on the comparison between the push and pull motives in terms of the influences on destination choice and holiday activity of German pleasure travellers to the USA, Canada, and Asia. Employing a multinomial...

Author(s)
Lee, G.; O'Leary, J. T.; Lee SunHee; Morrison, A.
Publisher
Cognizant Communication Corporation, Elmsford, USA
Citation
Tourism Analysis, 2002, 7, 2, pp 89-104
Abstract

This study investigates two specific types of U.S. travelers to China: Group Package Tour (GPT) visitors and Free Independent Travel (FIT) visitors. Results indicated that GPT visitors were more likely to be older and have higher household income than FIT visitors. Four trip-related characteristics ...

Author(s)
Bonn, M. A.; Chang, H. W.; Agrusa, J.; Furr, L.; Kim, W. G.; Lee, H. Y.
Publisher
School of Hospitality and Tourism Management, Florida International University, North Miami, USA
Citation
FIU Hospitality Review, 2009, 27, 1, pp 58-76
Abstract

The purpose of this study was to examine the dimensionality and usefulness of Hofstede's measure of values and Kahle's List of Values (LOV) in the context of parks and recreation. Parks and recreation areas around the world increasingly serve as international visitor attractions and play an...

Author(s)
Li ChiehLu; Chick, G. E.; Wu, H. C.; Yen TianMing
Publisher
World Leisure and Recreation Association, Okanagan Falls, Canada
Citation
World Leisure Journal, 2010, 52, 2, pp 80-93
Abstract

The purposes of this study were to identify the tourist image of Kansas, USA, with limited comparative advantages and to suggest using the knowledge of the existing image to develop its competitive advantages. Telephone interviews were conducted with 417 individuals in 12 US states. Both the...

Author(s)
Hsu, C. H. C.; Wolfe, K.; Kang, S. K.
Publisher
Pergamon Press, Oxford, UK
Citation
Tourism Management, 2004, 25, 1, pp 121-126
Abstract

Recent tourism and hospitality research has evidenced growing interests in such marketing issues as pricing, quality management, and value-laden destination development. While these and related behavioural theories have been introduced into the tourism and hospitality literature, many of them need...

Author(s)
Oh, H.
Publisher
Pergamon Press, Oxford, UK
Citation
Tourism Management, 2003, 24, 4, pp 387-399
Abstract

Repeat visitors are important to a destination and may differ from first time visitors. The aim of this study was to examine the frequency of visits to a destination and examine satisfaction and intention to return rather than examine the repeat visitor as a large homogenous group. The results here ...

Author(s)
Mays, S.; Hritz, N. M.
Publisher
The College of Tourism and Hotel Management, Nicosia, Cyprus
Citation
Tourism Today, 2015, No.15, pp 7-21
Abstract

Brand loyalty is believed to be a sustainable advantage for theme parks. Since theme parks represent a man-made environment purposefully built for specialized market segments, studying factors that lead to brand loyalty for theme park products is of strategic importance. These factors have yet to...

Author(s)
Fu XiaoXiao; Kang JuHee; Tasci, A.
Publisher
Routledge, Philadelphia, USA
Citation
Journal of Travel & Tourism Marketing, 2017, 34, 9, pp 1261-1273

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