The article is devoted to analyzing the current state of the global franchise market and the study of problems, trends, and prospects for its development. The study's primary purpose is to substantiate the impact of the franchise market on the development of the hospitality sector. The study...

The COVID-19 pandemic has had detrimental impacts on hospitality businesses. Drawing on protection motivation theory (PMT), this study investigated what determined customer hesitation to patronize restaurants and hotels and whether such hesitation underwent changes in the duration of the pandemic....

This study aimed to analyze the impact of the user-generated content on the management at different categories of Brazilian hotels and to identify the managerial actions taken from these contents. The theoretical reference presented a discussion about the user-generated Content and their influence...

India has been in transition for the last two decades, moving from a mixed economy toward a market economy model, and the Indian hospitality industry is metamorphosing into a mature industry. It is time that the story of the Indian hospitality industry is told, one defined by the industry's push...

The ambiance in the hospitality industry is represented by the material, social or moral environment, where customers can enjoy the facilities. The correct perception of this has a very important role in creating a truthful experience. In the actual context, the customers are not willing to...

The purpose of the article is to study the world experience of applying digital technologies in the activities of hotel and restaurant facilities in the context of digitalization of society and the prospects for their transition to digital management. The article explores the process of introducing ...

Assessing the impact of hotels and restaurants on the environment proves that, despite expectations, compared to economic benefits, the hospitality sector is one of the least sustainable. This reality can be changed by decoupling the development of the hospitality sector from the increase in...

The relevance of the chosen research topic is due to the need to analyze the level of economic development and search for new ways to develop the hotel and restaurant business in today's challenges. The hotel and restaurant business plays an important social, image and economic role in the...

Customer experience is becoming important as the basis (necessary condition) of increasing competitive advantages in the hotel and restaurant industry. In the latest conditions, customers are becoming more demanding and discerning of the hotel's service product, resulting in the complicated task of ...

The article is aimed at diagnosing the current status and identifying the main tendencies in the development of the hotel and restaurant business in Ukraine, evaluating the investment attractiveness of the hotel and restaurant business in the process of financing its development. The hotel and ...