Customer experience is becoming important as the basis (necessary condition) of increasing competitive advantages in the hotel and restaurant industry. In the latest conditions, customers are becoming more demanding and discerning of the hotel's service product, resulting in the complicated task of ...

Purpose: This paper aims to examine the relationship among guests' lodging recovery experience, work-related rumination, guest satisfaction and well-being, within the context of hotels and bed and breakfasts (B&Bs). Design/methodology/approach: The sample included 823 Taiwanese full-time workers....

The aim of this study is to examine the influence of customer engagement on affective commitment in hospitality sector. Customer engagement has recently emerged in both academics and practitioners as an outstanding customer relationship construct and as a predictor of affective commitment. However, ...

User-generated review of hotels plays an important role in the e-commerce and big data era. The digital and big data era has created novel sources of information that can be used by scholars for knowledge creation, business intelligence, and bringing meaning into unstructured big data. In addition...

Purpose: This purpose of this study was to explore two key issues in experiential marketing from an organizational perspective: the management of "strategic experiential modules" and the management of "service encounters" specific to a memorable experience for children in urban luxury hotels....

This paper aims to fill the gap in the literature regarding business-to-business (B2B) cooperation agreements between hotels and airlines, providing the readers with insights regarding the airline market segment in the hotels' customer portfolio management and their benefits for both parties....

Various academic studies have been conducted on customer and employee satisfaction in the service industries. This research focuses on the hotel sector, exploring (1) job satisfaction (intrinsic, extrinsic, and general) in departments whose employees most frequently come into contact with hotel...

Competition in the hotel industry in the 4.0 era is getting tighter. The hospitality business is run offline and online, both for marketing and communication with customers, with a wide selection of digital platforms. Hotel industry participants must be able to adapt to new competitors who use...

In the hospitality sector, while close and high quality of relationships between the customers and employees may develop a long-lasting bilateral bond, the opposite may create customer loss. By following a customer-oriented approach, this study aims to examine the influence of the customer-...

This research examines how the social servicescape (i.e., employee-customer, employee-employee and customer-customer) impacts brand-related outcomes via branded social cues. Informed by theories related to cue consistency and conceptual fluency, results from three experimental studies conducted...