This paper applied data envelopment analysis with slacks-based measure and metafrontier analysis to assess the operational efficiencies and technology gap ratios of the resorts and boutique hotels of Thailand's hotel chain in Chiang Mai and Phuket. Data were from 14 hotels in Chiang Mai and 34 ...

This paper aims to assess the operational efficiencies and technology gaps in hotel and guesthouse business in Thailand. The study classified the hotels and guesthouse into five groups with distinctive levels of operational technologies. A meta-frontier analysis is applied to evaluate the...

The objectives of this study were to study socio-economic attributes of Thai tourists, to study Thai tourists' motivations and behaviors of the agro-tourism and to study correlations among socioeconomic attributes of Thai tourists and motivations and agriculture tourism behaviors of Thai tourists....

This paper aims to benchmark the performance and operational efficiency of spas by using key performance indicators. Data Envelopment Analysis (DEA) method with a Slacks-Based Measure (SBM) of super-efficiency has applied to evaluate the operational efficiency of 21 spas which consist of 7 day spas ...

This study was conducted to examine the customer satisfaction in hotel guest room and to determine the factors affecting their satisfaction. The data were gathered by administering a questionnaire to 96 conveniently sampled customers in hotel guest rooms in Ubol Rachathane, Thailand. Results showed ...

The research studied the development of standard indicators of Thai restaurant marketing management for ASEAN using secondary order confirmatory factor analysis. The research findings indicated that the standard indicators of Thai restaurant marketing management for ASEAN were created consistently...

This article classifies Chiang Mai tourism attributes following the structure of Chinese independent travelers' satisfaction. A three-factor structure of customer satisfaction and a penalty-reward analysis (PRA) are applied to analyze the data collected from the interviews with 524 Chinese...

There are many irregular Malay-Thai workers from lower southern Thailand working in Tom Yum restaurants all over Malaysia. These workers have been sourced by Malay-Thai entrepreneurs because the migrant networks have created migration connections between Thailand and Malaysia. This paper explains...

This article examines tourism-led growth hypothesis (TLG) in case of Thailand, using Johansen approach, ARDL bounds test, and Granger causality test under two different time periods. The first period, 1960-1979, is the era of product development while the second period, 1980-2012, is the result of...