Green marketing is falling into the category of answers provided by the business world to the requirement to combine the economic development with the preservation of natural resources which represents a pressing concern of the modern times. In this context, the hospitality sector is facing as well ...

The European hotel industry is dominated by small companies that own and operate a hotel. The rest of the market contains hotel chains. Most of the international hotel chains realized the potential of the market and that is why they intend to increase the number of hotels opened in Romania, but for ...

The aim of this article is to investigate strategies and practices of bioeconomy implemented by hotels in Romania in the context of increasing area and scale of corporate social responsibility initiatives worldwide. After presenting the conceptual framework necessary for the present investigation...

The fierce competition among hotels had forced managers to reconsider the way in which they are doing business. The strategic planning is seen as one approach that could help hotel managers to bust their hotel performance and to obtain a competitive advantage against the other hotels. This paper...

Lately, there has been an intensification of the concern for environmental protection and development of an ecological attitude and behaviour among the operators in tourism industry. Consequently, ecological purchases have become important components in establishing hotel environmental strategies...

The main goal of this research paper is to provide a quantitative assessment of the Romanian tourism industry (hotels and restaurants) from a county level perspective, in the specific context of the global financial recession and in the post-recession one. The evolution of the field is analyzed for ...

In today's business environment, characterized by instability and unpredictability, organizations' success depends on their ability to adapt and manage the changes required. Therefore, in order to achieve long-term corporate success, companies need to have a culture that encourages creativity and...

The present article deals with aspects related to the transition to a new model of economy - the circular economy - a more appropriate model for the current tendencies of ensuring the sustainability of economic processes. Tourism, as an economic branch with strong dynamics in recent years, is one...

This study focuses on analysing the perceptions of pricing tactics the hotels from Romania use, and also on the degree of influence these perceptions have on buying intentions. Given the importance of perceived fairness, it is essential to understand the major factors that influence customers'...

The ecolabel is a voluntary European initiative for certifying products and services. This study focuses on identifying the perception of persons benefiting of hotel services by designing a research and applying it to the clients of a hotel that acquired the license to use the ecolabel. Identifying ...