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Abstract

The relevance of social networks is increasing every year. Social networks are an important channel for the marketing communication of accommodation service providers. Social networks ensure fast and purposeful reach of current and potential customers. However, the extent of communication in social ...

Author(s)
Vilkaitė-Vaitonė, N.
Publisher
Aleksandras Stulginskis University, Kauno, Lithuania
Citation
Management Theory and Studies for Rural Business and Infrastructure Development, 2015, 37, 4, pp 586-597