The strategic alliances in the hospitality sector are a modern form of business organisation, which offers many advantages and constitutes a good alternative for achieving market share expansion, implementing high service standards and improving loyal customer retention. The dynamic tourism market...

The current scientific article aims to examine culinary tourism as a development opportunity for city hotels under the conditions of globalizations. The main definitions of culinary tourism in the specialized literature are highlighted. A special place is dedicated to gastronomy as one of the most...

The EU policy for formation of a stable middle class standard of living is associated with the sustainable development of family business, including small and medium companies. Small and medium-sized companies in Bulgaria play a major role in the tourism development in the country. To determine the ...

The scientific article discusses the possibilities for the development of medical tourism in Bulgaria and the challenges it faces. The aim of the scientific work is to examine and establish the prerequisites which have a beneficial impact on medical tourism. An emphasis is placed on the main...

The aim of the following paper is to emphasize the role of the alternative hotel superstructure for the development of alternative forms of tourism. For this purpose several theories of Bulgarian and foreign researchers are analyzed. Firstly, the paper focuses on the presentation of the most...

Congress tourism is a segment of business tourism which is increasingly demonstrating its significant presence in the global tourism industry. The article aims to analyze the prerequisites and to present the prospects for the development of congress tourism in Bourgas. In this regard, the...

Tourism development is a priority sector of the economy of Bulgaria and is directly related to the quality of catering and entertainment services. The present article presents the survey quality results of catering and entertainment services. The certain basic criteria for service quality assessing ...

Bulgaria possesses an incontestable potential for becoming one of the leading European destination targeted at developing Congress tourism. According to modern tendencies, preferences related to making use of hotels for holding congress events are constantly growing. The latter creates...

The main threats to the future development of rural areas in Bulgaria are associated with depopulation and aging population, high risk of poverty and social isolation. Overcoming these problems and ensuring sustainable dynamism within rural communities require identification and implementation of...

This study assesses the process of attending to tourists in one hotel using definable indicators to rate service effectiveness. The analysis shows that the present organization of attending to tourists is not that effective.