Purpose - The aim of this research is to develop a sustainable model for local hospitality businesses in Chiang Mai to mitigate risk during the Covid 19 crisis and become resilient when the situation improves. This research study seeks to explore whether local hospitality businesses in Chiang Mai...

Purpose: First, this study aims to investigate the factors affecting entrepreneurial intentions. Second, it is to identify the influential factors with the highest influence on entrepreneurial intention. Design/methodology/approach: The sample of the current study was female employees in various...

Purpose - There are few studies examining the reliability of e-complaints in the hotel industry. This topic is important for hotel managers as it can help them in distinguishing emotional complaints from factual complaints. Therefore, this study aims to examine and classify customers' e-complaints...

This study aims to analyse service design currently undertaken by luxury chain beach hotels in the Andaman Coast of Thailand to formulate a new normal service experience model. Researchers adopted a qualitative methodology by conducting in-depth interviews with 15 hotel managers and analysed the...

While past research only attempted to investigate the impact of consumer review website characteristics on the hotel reservation behavior, this study incorporated both characteristics of hotel brand website and consumer review website into consideration. Impacts of the two types of websites on...

The main purpose of this paper is to examine the effects of service facilities on performance within the hotel industry. Its unique contribution is the use of national-representative secondary data on the hospitality industry in Thailand, as a case of a major tourist destination country. Covering...

This research has 3 main objectives: (1) To study strategic performance measurement (SPM) and high-performance organizations (HPO) of the local hotel businesses. (2) To study the importance of clarity of strategy and goal setting affecting the SPM and HPO of the local hotel businesses. And (3) To...

Many paststudies have explored customers'e-complaints in hospitality businesses such as hotels and restaurants. However, there has been a limited examination ofthese issues in wellness tourism, particularly in the spa business. This studyaims to examine customers' e-complaints atday spas in...

Self-service technology is an innovation that requires communication over the Internet through high-efficiency platforms. However, with the ability of each guest, it may cause problems in technology use. This study aims to investigate the effect of self-service technology, technology adoption,...

The COVID-19 outbreak has inevitably impacted the global hotel industry, which will result in a shift from traditional services to personalized and specialized services to reduce the confrontation. This study was to examine the characteristics of Thainess experience-centric service (TECS), based on ...