This study attempts to explore the public health strategies that hotels in Taiwan have applied during the COVID-19 pandemic crisis. This empirical study develops a list of public health strategy practices from a pilot study using in-depth interviews, followed by a questionnaire survey. The research ...

Purpose: This paper aims to examine the relationship among guests' lodging recovery experience, work-related rumination, guest satisfaction and well-being, within the context of hotels and bed and breakfasts (B&Bs). Design/methodology/approach: The sample included 823 Taiwanese full-time workers....

It has been known that the COVID-19 pandemic severely damaged the hotel industry. However, it is not clear whether hotels with different characteristics are affected equally. Using data collected from the hospitality industry in Taiwan and panel data estimation methods, we examine whether different ...

In this increasingly globalized and uncertain market, the hotel industry is facing tremendous competitive pressure. To develop a competitive advantage, hotels may adopt an innovative branding strategy. The application of brand experience to marketing practice has drawn much attention from the hotel ...

Purpose: The purpose of this study is to explore the relationships among consumers' environmental value, low-carbon knowledge, perceived value of green hotels and behavioral intention to stay in green hotels as well as willingness to cooperate with green hotels' environmentally friendly practices....

This study examines the effects of advertising expenditure on Taiwanese hotel sales (and profitability), risk and returns. It further tests whether the effects of advertising expenditure on hotel sales (and profitability) risk and returns rely on the business cycle condition. Panel regression test...

The paper is the first study to combine four-stage approach and dynamic data envelopment analysis (DEA) to investigate the efficiencies of 45 international tourist hotels in Taiwan during 2002-2011. Using the four-stage approach of Fried et al. [1999. Incorporating the operating environment into a...

Excellent service is essential to customer satisfaction and delight. Researchers have noted that customers consider certain services unnecessary or redundant. However, a scale for service redundancy has not been developed. The purpose of this study was to establish a service redundancy scale for...

To explore whether robot hotels will be a future trend, the main purpose of this study is to increase understanding of the incentives and barriers that influence customers' purchase intention (PI) for robot hotel stays. This study also explores how customers' tech-savviness moderates the causal...

By extending the hospitality finance research to the area of behavioral finance, this study examines the momentum effect in the hotel industry. This paper determines whether or not there is a momentum effect on hotel stocks in the Taiwan stock market. The results of empirical tests reveal several...