The ambiance in the hospitality industry is represented by the material, social or moral environment, where customers can enjoy the facilities. The correct perception of this has a very important role in creating a truthful experience. In the actual context, the customers are not willing to...

Assessing the impact of hotels and restaurants on the environment proves that, despite expectations, compared to economic benefits, the hospitality sector is one of the least sustainable. This reality can be changed by decoupling the development of the hospitality sector from the increase in...

This paper aims to identify the current level of implementation of the principles of sustainable development among hotels in the mountain area of Romania, how these standards influence the occupancy rate with the help of communication strategies, and to what extent the implementation of...

Green marketing is falling into the category of answers provided by the business world to the requirement to combine the economic development with the preservation of natural resources which represents a pressing concern of the modern times. In this context, the hospitality sector is facing as well ...

The city of Oradea, within the tourist destinations in Romania, in 2020 was on the 6th place, with a total number of 113 122 tourists, in the top of the cities-designated as important tourist destinations. The Stokker Hotel is recognized among tourists but also amidst the locals due to its...

The paper aimed to estimate customer's satisfaction degree determined by the quality of the hotel services. In this purpose, a face to face survey based on questionnaires was run in September 2019 using a sample of 34 Romanian and foreign tourists who had one night accommodation, dinner and...

The paper analyzed the tourist flow in Romania in order to identify the main trends and changes during the period 2009-2018 using the official empirical data and the specific indicators: tourist arrivals, overnight stays, average length of stay, monthly concentration rate, tourism intensity and...

The European hotel industry is dominated by small companies that own and operate a hotel. The rest of the market contains hotel chains. Most of the international hotel chains realized the potential of the market and that is why they intend to increase the number of hotels opened in Romania, but for ...

The paper analyzed the dynamics of tourist arrivals and overnight stays in Romania during the COVID-19 pandemic versus 2019 and expectations in 2022. The methodology includes dynamics and structural indices and regression equations. Of the highest performance achieved in 2019, tourist demand...

The analysis of occupancy rates for accommodation structures of a touristic destination is a significant element in deciding upon the best strategy for further development. Moreover, occupancy rate is a fundamental instrument for every accommodation unit regarding the possibility of revenue...