Although cool brands are increasingly popular in the marketplace, there is scant research examining generational differences in consumers' coolness perceptions. To address this gap, the present research investigates consumers' perceived coolness of hotels and the consequent brand attitudes among...

This research investigates whether customers' preferences for a certain diet (vegetarianism) may extend to another indirectly related hospitality choice (lodging at a green hotel). The study results show that, compared with non-vegetarians, vegetarian customers demonstrate higher level of green...

Purpose: The purpose of this study is to investigate the interactive effect of timing and framing of hotel's upselling message on consumer attitudes toward the message. The mediating role of reactance between the timing of upselling message and consumer attitudes is also explored....

Being green has become a focus in hospitality as evidenced by the rise of sustainable tourism in general and green hotels in particular. The current research examines the impact of willingness to sacrifice for the environment on green hotel evaluations and demonstrates that consumers high in...

Purpose - The purpose of this paper is to examine corporate strategic effects on hotel unit performance. Taking a hotel owner's perspective, the relationship between four types of the owner's corporate level strategies and the hotel property financial performance are examined....

This study examined whether corporate social responsibility (CSR) enhances firm value for shareholders, who ultimately fund a firm's CSR initiatives. Specifically, we investigated the relationship between the CSR activities of a hospitality firm and the risks associated with equity holding of the...

Budget hotels are an increasingly important sector of the hospitality industry. However, extant research has mainly focused on service management in the luxury sector rather than economy class hotels, and the findings on budget hotels are mixed. In this study, we identified and examined service...

Customer complaints play an important role in firm performance as complaints enable service recovery and provide feedback for new product development. This study is among the first to investigate the impact of customer compassion on face-to-face complaints and online review posting behaviors...

Given the increasing presence of humanoid service robots at airports, hotels and restaurants, the current study investigates how consumers' interdependent self-construal and technology self-efficacy jointly influence their reactions to service machines with humanlike features in a service failure...

As an emerging distribution channel, online discount websites are gaining popularity among luxury hotels. However, little guidance on the effectiveness of such price promotions in luxury hotels is provided in the extant literature. Building on the status consumption theories, we examine the joint...