Purpose: This study aims to investigate ways in which hotel loyalty programs can be designed to enhance customer's identification with a hotel brand and develop a sustainable customer-brand relationship. Design/methodology/approach: The study adopted a cross-sectional design survey questionnaire...

This research explores the social mechanism of luxury hotel membership programs and extends current loyalty program literature that has mainly examined membership programs from a mental-accounting perspective. By building upon the social identity theory, this study posits that luxury hotel...

Emotional labor is considered as part of occupational norms, especially in the upscale hotel industry that offers high-end customer services. This study focuses on the positive effects of surface acting and examines how hotel employees' surface acting, or the masking of real feelings and the...

Service recovery performance has been identified as a key component for positive organizational outcomes and organizational success. Therefore, it is crucial to investigate unique factors that can influence service recovery performance. Although scholars have studied different types of...

This study developed a conceptual framework for a preventive travel decision-making process amidst the COVID-19 pandemic, combining the Health Belief Model (HBM) and Value-Belief-Norm (VBN). Analyzing 409 responses collected from an online survey, this study verified the integrated model as a...

Jeju Island in South Korea is a popular tourism destination designated as a biosphere reserve by the Natural Sciences Sector of UNESCO. However, a rapid influx of tourists into the island has caused major environmental problems, which may be reduced through volunteer tourism. This study predicts...

Purpose - The purpose of this paper is to examine the structural relationships among lifestyle of health and sustainability (LOHAS), healthy food choices, trust, and emotional loyalty and the moderating role of age between seniors and non-seniors in restaurants. Design/methodology/approach -...

This empirical research contributes to the current knowledge of sustainable destination management by applying nudge and value belief norm theories. The objective of this study is to investigate the effects of sustainable intelligence, destination social responsibility (DSR), biospheric value, and...

Limited attention has been given to the investigation of how cultural worldview (CW) affects tourists' behavioural intention in heritage tourism sites. Thus, this study aims to examine the role of CW in predicting heritage tourists' behavioural intention by employing two seminal behaviour models,...

With the rapid advancement of information and communication technologies, crowdfunding has emerged as a revenue-generating method. However, tourism research has yet to examine what features influence crowdfunding, which represents high importance to start-up businesses and small to medium...